Bachelor of Business Administration

Program Code: UG

The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed to equip learners with the knowledge, practical skills, analytical capabilities, and professional competencies required for effective management and leadership in contemporary organizations. The programme combines academic and research skills with core business disciplines, including the business and economic environment, quantitative methods, financial accounting, management accounting, financial management, financial reporting, financial planning and control, human resource management, leadership and team management, business strategy, corporate and business law, business performance measurement, financial securities markets, audit and assurance, investment and risk management, social entrepreneurship, business start-ups, and a business research project. A distinctive feature of the programme is its integration of digital business and information technology, enabling students to apply technology and data to real-world business challenges through modules such as Digital Marketing, Sales Techniques and Business Processes, Marketing Automation and Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) using platforms such as Odoo, website development using WordPress, low-code application and digital design development using Canva, and Data Visualization and Business Analytics using Tableau and Microsoft Power BI. Through case studies, practical assignments, business simulations, technology-based projects, and applied research, students develop the ability to manage organizational resources, analyse business performance, use digital systems, interpret data, make evidence-based decisions, develop business plans, lead teams, and respond effectively to changing business environments. The programme prepares graduates for careers in business management, finance, accounting, marketing, digital marketing, human resources, business development, entrepreneurship, operations, business analytics, ERP and CRM support, non-profit and social enterprise management, as well as further postgraduate study in business administration, management, finance, marketing, entrepreneurship, business analytics, and related fields.